Erica from Anoint Skincare


In the first of our Meet the Maker series we get to know Erica from Anoint Skincare - the mum of two & wife of Gavin who moved from Waiheke Island (in 2012) to Waipapa in Northland to be able to build their off the grid house and boutique factory for Anoint.  The range started with Erica experimenting with a recipe for a moisturiser in a solid bar called a ‘Lotion Bar’, she decided to gift wrap some in upcycled paper and sell them in the Upcycle Gallery on Waiheke Island in 2012 - they sold in record time and not too long after the brand Anoint was born.


Like all who contribute to our Meet the Maker series, our regular questions have been answered and I really like Anoint’s brand byline about remembering to take a little time out for yourself...I couldn’t agree more. 

Why doing what you do/motivation to start your business?

A lifelong passion for natural products and sustainable packaging 

How did you decide on your brand/business name/any specific meaning behind it?

Anoint has a synergy with our product ingredients (which all contain natural plant-based oils.) Our byline is about remembering to take a little time out for yourself. 


Biggest lesson you’ve learned in business?

To have a growth mindset and be open to change and to keep learning. Also to have a long-term goal and just keep chipping away at getting there! 

Got a tip for the best way to use/consume your product?

Lotion Bars are a fabulous solid moisturiser to travel with.

What are some small things that make your day?

Picking up the kids from school.

What takes up too much of your time?


Favourite thing to do to relax/unwind?

Finding time to tuck myself away to read a good book is always a treat.

What are you most grateful and thankful for in your life?

That my family are happy and that I get the opportunity to be doing something I am really passionate about.

What TV show has you hooked at the moment?

Our TV isn’t connected to any of the free to air channels but I am loving watching Poldark on Neon at the moment. 

If you could invite three famous people for cocktails and canapes - who would they be?

Rick Stein, George Clarke & David Attenborough


We want to thank Erica for sharing her story and thoughts.  She sites admin as being something taking up way to much of her time...I bet a few of us would agree!  What are your tips on how we can all minimise time spent on the dreaded ‘paperwork’?

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